01 / custom-build
Custom website build
From a Figma starting point to a typed Next.js codebase in 6–10 weeks.
Senior design + engineering rebuild your marketing surface — IA, brand, content, components, CMS, analytics. You own the repo on day one.
// outcomes
- Brand-grade Figma library + typed component system
- Next.js 14 + Tailwind + headless CMS
- Lighthouse 95+ across performance, a11y, and SEO
- Analytics + experimentation wired from launch
// fit
Series A → C marketing sites, product-led launches, brand refreshes.
02 / cms-migration
CMS & marketing site migration
Lift content out of legacy stacks without losing a week of org throughput.
We migrate from WordPress, Webflow, Contentful, or hand-rolled stacks into a typed CMS your editors enjoy — and your SEO survives the move.
// outcomes
- Content schema + editor UX designed around your team
- Lossless URL + redirect strategy (we preserve rankings)
- Image, SEO, and structured-data migration
- Editorial training and runbook
// fit
Marketing teams trapped in legacy CMS pain or aging Webflow builds.
03 / cro
Conversion optimization (CRO)
Hypotheses, A/B tests, and the calm of statistical significance.
We run an always-on experimentation program against the funnel — hero, pricing, signup, onboarding — with weekly readouts in plain English.
// outcomes
- Funnel teardown + prioritized hypothesis backlog
- A/B tests with proper power, sample size, and stop-rules
- Weekly readouts + monthly roll-ups
- Winners shipped, losers retired, learnings documented
// fit
Teams sending enough traffic to test (typically 50k+ MUV).
04 / seo
Technical SEO + content strategy
Site architecture and content that actually earn rankings.
Technical audit, schema, internal linking, and a 12-week content calendar your team can run — without spamming the index with AI slop.
// outcomes
- Architecture + crawl + indexation audit
- Schema, internal linking, and CWV remediation plan
- 12-week editorial calendar, briefs and ranking targets
- Monthly ranking and traffic report
// fit
B2B brands competing in mid-to-high-intent commercial keywords.
05 / performance
Core Web Vitals & performance
From red to green Lighthouse, on the routes that move revenue.
Targeted performance engagement — image, font, and JS budgets, server rendering, edge caching, and a perf budget your CI actually enforces.
// outcomes
- LCP < 1.8s, INP < 200ms, CLS < 0.1 on key routes
- Bundle + image budgets + CI gating
- Edge caching + ISR strategy
- Perf dashboard that surfaces regressions in PRs
// fit
Sites where conversion is bleeding into a slow mobile LCP.
06 / accessibility
Accessibility & compliance
WCAG 2.2 AA, ADA, and EU Accessibility Act — without theater.
Manual + automated audit, prioritized remediation, and component-level fixes that prevent regressions. We work with your legal team, not around them.
// outcomes
- WCAG 2.2 AA audit + prioritized backlog
- Component-level remediation + regression tests
- Statement of accessibility + VPAT support
- Engineering enablement: lint rules, CI checks, training
// fit
B2B SaaS pursuing enterprise contracts or EU customers.
07 / maintenance
Ongoing maintenance & monitoring
Quietly competent operations after launch.
Uptime, security patching, dependency upgrades, log review, and a human on-call for the times when something genuinely breaks.
// outcomes
- 24/7 uptime + incident response
- Quarterly dependency + security upgrades
- Monthly performance + a11y regression review
- Documented runbooks for editors and devs
// fit
Sites in production where downtime has a real revenue cost.
08 / design-systems
Brand & design systems
A Figma library that survives the designer changing jobs.
Token architecture, component contracts, and a docs site so brand consistency stops depending on heroics.
// outcomes
- Token system (color, type, space, radii, motion)
- Components in Figma + code, 1:1 mapping
- Docs site with do/don't examples
- Adoption plan + governance model
// fit
Companies with multiple surfaces or a recently-grown product team.